Tools like Search Engine Optimisation NZ plays a major role when it comes to making websites popular and rank the highest in search engines. We never know the magic that is happening behind the curtain so it is better to take a peak and understand better how they do ranking with the sites around the web. With all the thousands sites that were created around the web, you can really expect that there would be a competition among them of who can cater the queries of many people around the globe. The highest link contains the most numbered link of web pages from other sites. The more it has been linked, the more it will climb to the top of the search engine results.